Guides
Websites, branding and growth, explained for small business owners.
Straight answers to the questions our clients ask most, with no jargon and no fluff.
Websites · 7 min read
How Much Does a Small Business Website Cost?
What actually drives the price of a website, what you should get at each budget, and the hidden costs to plan for.
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Websites · 6 min read
What Every Small Business Homepage Needs: A Practical Checklist
The eight elements that make a homepage clear, trustworthy and easy to act on, in the order visitors look for them.
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Marketing · 6 min read
Landing Page vs. Website: Where Should Your Facebook Ads Send People?
Sending paid traffic to your homepage is one of the most common ad mistakes. Here's when to use a landing page instead.
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E-commerce · 7 min read
Shopify vs. WooCommerce: Which Is Right for Your Small Business?
Both can power a great online store. The right choice depends on how hands-on you want to be and how you plan to grow.
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Branding · 6 min read
Logo vs. Brand Identity: What Your Small Business Actually Needs
A logo is one piece of the puzzle. Here's what a full brand identity includes, and how to know which you need.
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Websites · 6 min read
9 Signs Your Business Website Needs a Redesign
From slow loading to an outdated look, these are the signs your website is costing you customers.
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Marketing · 8 min read
Local SEO Checklist for Small Businesses
The practical steps that help local customers find your business on Google and Maps, most of which you can do yourself.
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Marketing · 7 min read
How to Turn More Website Visitors Into Leads
Before spending more on traffic, make sure your website converts the visitors you already have. Start with these fixes.
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